Making Your Fundraising Idea
Successful
Steps Toward Fundraising Success
(1) Clearly define the goals of your fundraising idea
Once you have defined the goals for your fundraising idea, it will be easier to build a program that offers a good chance of success.
(2) Develop a project team
You should recruit a team that includes members from all areas of your organization. The team should then elect a Campaign Manager who will have the final say on all aspects of the fundraising program.
(3) Pick a product or service that supports your goals
The product or service you choose should offer a high profitability opportunity. It must also be consistent with the identity of your organization and be highly marketable. Your members might not be professional salespeople. Give them their best chance for success by offering a fundraising event idea product or service that is highly demanded.
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(4) Schedule a campaign kickoff
A kickoff will mark the official start of your campaign and should motivate all participants. Offer prizes to top performers in order to make it more fun and encourage their best efforts.
(5) Monitor your progress
Be sure to work closely with your participants to make sure they are on track and hitting "benchmarks" along the way. Be prepared to alter your strategy if you seem to be falling short.
(6) Hold an end of campaign celebration
Distribute prizes to top performers and make sure all participants are acknowledged for their efforts.
(7) Schedule a post-project review with the team
The team should reconvene to review the results of the project; determine what worked well and what didn't work so well. This information will go a long way toward future programs.
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